Kwame Anku and Richelieu Dennis think Smith is building a community, not another apparel company. "Consumers want to support businesses that have a purpose," Dennis said. He added that Actively Black satisfied the "three C's" he looks for in investments: Will the capital generate a good return? Will it increase the capacity of the people who work there? And will the community benefit? https://www.businessinsider.com/how-former-nba-player-lanny-smith-raised-7-million-sportswear-2021-11